What is B2C?
Business-to-Consumer — selling directly to individual people.
B2C means selling straight to everyday people: retail, apps, restaurants, direct-to-consumer brands, memecoins. Your customer is a human making a personal buying decision, often emotionally and quickly.
B2C wins on volume and brand. Marketing leans on emotion, community, and vibes — which, conveniently, is exactly what a Windows XP dog coin is built on.
The opposite is B2B. B2C usually means more customers, smaller transactions, and a much bigger role for brand and meme energy.
Related terms
Definitions from the Business Dog Glossary — educational, occasionally satirical, never financial advice.