What is Due Diligence?
The research you do before making a deal, investment, or big business decision.
Due diligence is the homework — investigating a company, investment, or partner before you commit money or your name. Checking the financials, the legal history, the claims, the receipts.
'DYOR' (do your own research) is the crypto version. Whether you're acquiring a company or aping into a token, the principle is identical: verify before you trust.
Skipping due diligence is how smart people lose money to obvious scams. The five minutes of checking is always cheaper than the loss.
Related terms
Definitions from the Business Dog Glossary — educational, occasionally satirical, never financial advice.